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An online shop evokes the physical analogy of buying products or services at a regular “bricks-and-mortar” retailer or shopping center; the process is called business-to-consumer online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business online shopping. A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices. One of the great benefits of online shopping is the ability to read product reviews, written either by experts or fellow online shoppers. Furthermore, 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first.

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E-commerce has evolved over the past few years and since it’s easier and more convenient, it is evident that customers are actually switching to the trend of online shopping.
A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware.

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Many larger stores use the address information encoded on consumers’ credit cards to add them to a catalog mailing list. This information is obviously not accessible to the merchant when paying in cash or through a bank . One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors . Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service. Shipping costs reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.

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In Indonesia, for example, a lot of people still enjoy going to the shopping malls, even though many love shopping online as well. Here, people do not go to the malls to only buy stuff they need or to do shopping. They visit malls to hang out with friends in the cafes, for example, or watch movies in the mall’s theatre.

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