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  • In addition to online reviews, peer recommendations on online shopping pages or social media websites play a key role for online shoppers when they are researching future purchases.
  • Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party.
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Other successful marketers use drop shipping or affiliate marketing techniques to facilitate transactions of tangible goods without maintaining real inventory. Some non-digital products have been more successful than others for online stores. Profitable items often have a high value-to-weight ratio, they may involve embarrassing purchases, they may typically go to people in remote locations, and they may have shut-ins as their typical purchasers. Items which can fit in a standard mailbox—such as music CDs, DVDs and books—are particularly suitable for a virtual marketer. Subsequently, risk and trust would also are two important factors affecting people’s’ behavior in digital environments.

His system connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line. During the 1980s he designed, manufactured, sold, installed, maintained and supported many online shopping systems, using videotex technology. These systems which also provided voice response and handprint processing pre-date the Internet and the World Wide Web, the IBM PC, and Microsoft MS-DOS, and were installed mainly in the UK by large corporations. Alternative names for the activity are “e-tailing”, a shortened form of “electronic retail” or “e-shopping”, a shortened form of “electronic shopping”. An online store may also be called an e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile device-optimized website or software application (“app”).

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A high-end solution can be bought or rented as a stand-alone program or as an addition to an enterprise resource planning program. It is usually installed on the company’s web server and may integrate into the existing supply chain so that ordering, payment, delivery, accounting and warehousing can be automated to a large extent. Other solutions allow the user to register and create an online shop on a portal that hosts multiple shops simultaneously from one back office. Open source shopping cart packages include advanced platforms such as Interchange, and off-the-shelf solutions such as Magento, osCommerce, WooCommerce, PrestaShop, and Zen Cart. Commercial systems can also be tailored so the shop does not have to be created from scratch.

Product delivery

Nonetheless, some web sites have had success delivering groceries and clothing sold through the internet is big business in the U.S. In several studies, perceived value, shopping style, and brand trust are the main factors that affect online consumers’ decisions. The perceived value means that people can compare the products and prices online, bringing them the perceived value of getting more benefits online than in an offline store. The comfortable environment that online shopping brings to customers can make consumers get more perceived value.

Shop.globe.com.ph needs to review the security of your connection before proceeding. CERTIFIED REFURBISHED Shop refurbished Apple products backed by a one‑year warranty. Enjoy two-hour delivery from an Apple Store, free delivery , or easy pickup. ASOS PREMIER Unlimited free Next Day Delivery for a whole year for £9.95. These concerns majorly affect the decisions of almost two thirds of the consumers.

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