Clara haircare opens UK store
Saudi Arabian haircare brand Clara has opened its first physical retail space in the UK, a kiosk in Westfield White City. This move gives Brits the opportunity to discover and experience Clara’s tools and innovations in person for the first time, according to the brand.
Clara is a Saudi Arabian business with a strong presence across the Cooperation Council for the Arab States of the Gulf, which comprises Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates.
UK Expansion
In the UK, the brand is available from the likes of Boots, Superdrug, PrettyLittleThing, Boohoo, and TikTok Shop. The opening of the Westfield White City store marked the next step in Clara’s UK growth and the first opportunity for customers to experience the brand in person.
The site brings Clara’s complete portfolio of hair styling tools, haircare lines, and accessories to one of the capital’s leading retail and lifestyle shopping destinations.
Store Design and Features
Designed to reflect Clara’s aesthetic, the 24sqm kiosk combines soft sage green, blush pink, and warm ruby tones with rose gold detailing, illuminated signage, and integrated LED lighting. It features dedicated product displays, styling stations, and demonstration counters, allowing shoppers to discover and trial Clara’s award-winning styling tools and haircare range first-hand throughout the rest of 2026.
Shoppers can also experience live demonstrations and receive personalized advice from Clara’s team of specialists, who are experienced across all hair types and textures.
Simon Smith, Clara global director, said the launch of the new kiosk at Westfield White City marks an exciting milestone for Clara as they continue to expand their presence and bring their products closer to customers in key retail destinations throughout the UK.
Since entering the UK earlier this year, they’ve been incredibly encouraged by the response from consumers, and opening their first physical store allows them to showcase the full Clara experience, giving customers the opportunity to discover their products, speak with their expert team, and experience their styling tools first-hand.
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For many growing brands, a kiosk is the first step into physical retail, offering a direct way to engage customers, build awareness, and test demand, according to Steve Johnson, head of specialty leasing UK/Europe at Unibail-Rodamco-Westfield.
Clara’s launch at Westfield London highlights the value of this format, giving the brand the opportunity to introduce its products to one of the UK’s most diverse and engaged retail audiences, Johnson added.
As Clara continues to expand its presence in the UK, the brand’s physical retail space is likely to play a key role in its growth strategy, allowing customers to experience the brand’s products and services firsthand, which can be beneficial for building customer loyalty and driving sales.
Customer Experience
The kiosk’s design and features are intended to provide a unique and engaging customer experience, with dedicated product displays and styling stations allowing shoppers to interact with the brand’s products in a hands-on way.
With the UK haircare market being highly competitive, Clara’s physical retail space is an important step in differentiating the brand and building a strong presence in the market, and as the brand looks to continue its expansion in the UK, its physical retail space is likely to remain a key focus area.
Clara’s team provides personalized advice.
They are experienced across all hair types and textures.
It is a key factor in the brand’s success.
