Yoplait Teams Up with Netflix on New Flavor
Yoplait has partnered with Netflix to launch a line of yoghurt products featuring characters from the popular film KPop Demon Hunters. The new range will be available in all major retailers from August 15, for a limited time only.
The characters Rumi, Zoey, Mira, and Jinu will be featured on all Frubes packs, which will include fun facts and collectable cards on the back of packs. Each tube will be designed around a different character.
The KPop Demon Hunters range will include several products, such as Frubes packs, KPop Demon Hunters Super Star Strawberry Flavour Drinking Yogurt, and KPop Demon Hunters Chocolate Desserts. The latter is made with nearly 80% whole milk and Fairtrade-certified cocoa.
KPop Demon Hunters Super Star Strawberry Flavour Drinking Yogurt will be available in Tesco and Iceland from September 14, with each bottle featuring a different design. The products are fortified with calcium and vitamin D, supporting healthy bone growth in children.
Yoplait UK general manager Antoine Hours stated that the partnership aims to drive excitement in the yoghurt and dessert category. He noted that the back-to-school period is the biggest moment in the year for kids’ yoghurts, and the KPop Demon Hunters range is expected to be a hit with kids and families.
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The limited-edition range is likely to appeal to fans of the film, with a “special prize” awaiting lucky fans who find Derpy Tiger. This collaboration may help Yoplait attract new customers and increase sales during the back-to-school season.
As the market for kids’ yoghurt continues to evolve, partnerships like this one can help brands stay relevant and engaging. By offering a range of products with popular characters, they may be able to capture a larger share of the market and increase brand loyalty.
KPop Demon Hunters Chocolate Desserts will be available in Tesco, Iceland, and Morrisons from September 9, with a retail price of £2 for a 4x100g pack. The KPop Demon Hunters Super Star Strawberry Flavour Drinking Yogurt will be available in Tesco and Iceland from September 14, priced at £2.50 for a 4x180g pack.
With the launch of these new products, Yoplait is poised to capitalize on the popularity of KPop Demon Hunters and attract new customers to its brand.
Yoplait.
